Define exists to reveal what a person wants to express about who they are and what confidence looks like. We have set out to create opportunities for an individual’s narrative.
Forward-facing clothes that appreciates who you are and allows you to represent what you stand for and what confidence looks like.
Values (company beliefs)
Confidence, Brotherhood/Sisterhood/Family, developing identity, being genuine, love, social awareness, empowerment, cultural opportunities, strategy, content, communication, transparency, creativity, loyalty and giving back to the community that made us.
A leader, Laid-back and stylish. It’s artistic, able to ‘see the art in the everyday’ and imaginative.
Positioning (how we stand out)
The attention is in the detail (clothing design, marketing, promotion, etc.)
Taking in what the world has taught us and offering ‘a confident state of mind to the world’ and ‘giving back’ experience and opportunity to the culture.
Showing you can be cool, comfortable and confident at the same time. Being YOU is cool
We take a personal approach wanted to make a connection with customers and partnerships